Monthly Archives: August 2016

Benetton: the creativity, the controversy and the reality that we try to avoid.

Benetton has managed to convey through images, what many others didn’t transmit through an entire collection of printed books. Simple images, but full of meaning. Benetton’s strategy was to sell values. They haven’t been afraid to take risks, they put everything on the tray. Benetton campaigns have remained the most controversial in the history of …

What is the cause for people not loving their jobs? Is it the environment or are we the ones to blame?

Let’s talk about the lack of enthusiasm in the workforce, about stagnation and how we can be more productive. I want to hear your opinion! During college, when I was 20 years old, I worked at a call center for a telecommunications company. I met smart people, educated people, grownups, who graduated from college and …